HEY! LOOK WHAT I MADE! BLOG
From 2011 – 2012, I designed, built, and ran a DIY blog, lookwhatmelissamade.blogspot.com. While working in advertising, I was constantly crafting small objects to feed my creative appetite in my spare time. I decided to post the projects on a blog and provide step-by-step instructions for readers. While active, the site received approximately 5,000 hits per day, and up to 10,000 hits on the busiest days. I grew traffic through creating original content, social media campaigns, and developing relationships with similar sites. My projects were featured on Apartment Therapy, Huffington Post, CraftFoxes, and more.